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Lexus AU's $50K SUV Aims Loyalty

Explore Lexus Australia's new entry-level SUV priced around $50K, designed to foster brand loyalty among earlier buyers.

February 4, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Lexus Australia's latest initiative involves launching a new entry-level SUV priced around $50,000, with the goal of fostering brand loyalty at an earlier stage.

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