Loyalty Program Usage Up 18%
Survey reveals 18% rise in loyalty program use; top favorites include Woolworths, Flybuys, MyMacca's. Discounts lead in preferences; 30% open to paid subscriptions, 50% may switch for better benefits.
March 10, 2024
Simon Rowles
Founder, CEO
Survey Results on Loyalty Programs
The latest survey indicates an 18% increase in the use of loyalty programs. The most popular programs include:
- Woolworths Group Everyday Rewards
- Flybuys
- McDonald's MyMacca's
- Dan Murphy's
- Qantas
- MYER One
Among these programs, users prioritize discounts, similar to the benefits seen with Spotlight's VIP Club. Additionally, 30% of respondents expressed willingness to pay for subscription-based loyalty schemes. Furthermore, half of the participants indicated they would switch brands if a competitor offers a superior loyalty program.
