Loyalty Programs Limit Choice
ACCC investigates how loyalty programs and data analytics impact shopper choices and competition in Australian supermarkets.
March 3, 2024
Simon Rowles
Founder, CEO
Australia's competition watchdog has expressed concerns over customer shopping habits, noting an increasing reluctance among shoppers to purchase groceries from competing stores due to the influence of customer loyalty programs. In a discussion paper released on Thursday, the ACCC announced plans to explore the extent to which supermarkets utilize data analytics for making strategic decisions regarding pricing and product assortment.
