Loyalty Sales Surge at Super Retail
Super Retail Group sees strong sales from 11.5M loyal customers, contributing 77% to overall sales, highlighting growth in their customer commitment across brands.
August 22, 2024
Simon Rowles
Founder, CEO
Super Retail Group's combined 11.5 million active loyalty program members (active = purchased in last 12 months) contributed 77% of group sales (up 4% from last year). In 2020, a combined 6.6 million members delivered 59% of sales.
- At Supercheap Auto, 4.7 million active loyalty members (membership up 500,000) contributed 69% (up 5%) of sales.
- At Rebel Sport, 3.9 million active loyalty members (membership up 4%) contributed 77% (up 4%) of sales. In the relaunched Rebel program, 84% of active members are earning points and 34% are redeeming them. For every $1 redeemed at Rebel, customers spend a further $11.
- At BCF - Boating, Camping, Fishing, 2.5 million active loyalty members contributed 90% (up 1%) of sales.
- At Macpac Ltd., 800,000 active loyalty members (up 5%) contributed 76% (up 2%) of sales.
Loyalty Central | Australia is a unit of Ellipsis & Company; the loyalty experts.
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