News

Mastercard Acquires Dynamic Yield

Mastercard acquires Dynamic Yield, a leader in personalization technology, recognized by Gartner for its comprehensive vision and execution.

September 20, 2023

Simon Rowles

Founder, CEO

Mastercard Acquires Dynamic Yield from McDonald's

In 2021, Mastercard completed the acquisition of personalization technology company Dynamic Yield from McDonald's. Dynamic Yield is recognized for its advanced technology and innovative solutions in personalization.

Gartner's Magic Quadrant Recognition

Dynamic Yield has been highly ranked by Gartner, noted as highest for its ability to execute and furthest for completeness of vision in their latest Magic Quadrant.

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