News

MECCA, David Jones Boost Loyalty

Explore how MECCA Brands leverages retail media for brand loyalty and David Jones targets specific customers through category-focused strategies.

February 12, 2024

Simon Rowles

Founder, CEO

Exploring Brand Strategies with Owned Media

MECCA Brands utilizes owned media, specifically within the retail sector, to enhance brand awareness and foster long-term loyalty among its customers.

On the other hand, David Jones leverages owned media to engage with customers who have shown a specific interest in particular categories, aiming to connect more effectively with a targeted audience.

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