News

Michael Hill Hits 2M Loyalty Members

Michael Hill reaches 2M Brilliance loyalty members, uncovering revenue opportunities in self-purchasing customer segment.

February 27, 2024

Simon Rowles

Founder, CEO

Jeweller Michael Hill's Brilliance Loyalty Program Hits 2 Million Members

Jeweller Michael Hill's Brilliance loyalty program has reached a significant milestone with over 2 million members now enrolled. Insights derived from the program's data have highlighted substantial revenue opportunities within the self-purchasing customer segment.

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