News

Michael Hill's Loyalty Success

Michael Hill's Brilliance loyalty program reaches 2 million members, driving 82% of sales with significant contributions from Canadian and Australian stores.

August 28, 2023

Simon Rowles

Founder, CEO

New Zealand jeweller Michael Hill's Brilliance loyalty program now boasts 2 million members, contributing to 82% of their sales. Among the markets, New Zealand is the smallest with 48 stores. The brand operates 85 stores in Canada and 147 in Australia.

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