Michael Hill's Loyalty Success
Michael Hill's Brilliance loyalty program uses predictive analytics to tailor communications, with 2M members and driving 75-85% of sales. Partnerships planned.
April 13, 2024
Michael Hill's Brilliance Loyalty Program
Michael Hill's Brilliance loyalty program leverages predictive analytics to personalize communications with its members, tailor-making offers and messages uniquely suited to their preferences. This strategic use of data has been crucial in enhancing customer retention and engagement.
With loyalty members accounting for 75% to 85% of total sales, the program's influence on revenue is significant. It boasts a strong membership base of 2 million members spread across Australia, New Zealand, and Canada.
Looking forward, partnerships to reward customers are being considered, further enriching the benefits of joining the program and maintaining customer loyalty.
