Monique Forbes on Air NZ Loyalty

Monique Forbes on Transforming New Zealand's Loyalty Market

In a revealing interview on Let's Talk Loyalty, Monique Forbes shared insights into the innovative strategies implemented by her team at Air New Zealand Airpoints. The conversation, led by Carly Neubauer, highlighted significant advancements made in 2018 that significantly impacted the New Zealand loyalty landscape.

Introduction of New Programs and Platforms

Under Monique's leadership, the loyalty program saw the launch of Airpoints for Schools and Airpoints for Business, initiatives designed to extend the rewards system beyond traditional parameters. Additionally, significant technological enhancements were made, including a complete re-platforming of the rewards store alongside the introduction of a new, more efficient online store.

Achievements and Recognition

The innovative approach and successful execution of these programs culminated in Airpoints being named Loyalty Program Of The Year in 2018, a testament to the team's hard work and dedication.

Strategic Partnerships and Program Redesigns

Monique also orchestrated the strategic exit of Mercury NZ from the Airpoints network. Subsequently, she played a crucial role in the design and launch of Mercury's own rewards program, in collaboration with Ellipsis & Company, utilizing the Antavo Loyalty Cloud technology.