My Dan’s Users Grow to 5.2M
Explore the growth of Dan Murphy's My Dan’s loyalty program with 5.2 million users and a 79% scan rate, along with BWS app's 400,000 monthly users.
March 20, 2024
Simon Rowles
Founder, CEO
Dan Murphy's Loyalty Program Growth
The My Dan’s loyalty program has seen significant growth, reflecting a 16% increase with now 5.2 million active users.
Loyalty Program Engagement
Scan rates for the program have risen to 79%, marking a substantial increase from last year’s 70%.
BWS App Usage
The BWS app maintains a strong user base with 400,000 active monthly users.
