Myer Appoints Olivia Wirth CEO
Olivia Wirth, new head of MYER, formerly boosted Qantas's Frequent Flyer profits, leveraging experience with Myer One's 4.3M members.
June 5, 2024
Myer's Leadership and Revenue Highlights
Under the new leadership of Olivia Wirth, Myer has seen significant transformations, particularly within its loyalty programs. Previously with Qantas, Wirth was instrumental in enhancing the profitability of its Frequent Flyer program, making it a major earner, often surpassing the earnings of Qantas and Jetstar Airways combined.
Myer's Profit Centers
A substantial portion of Myer's revenue is generated from its Myer One loyalty program, which boasts 4.3 million active members. This program forms the backbone of its financial success.
Strategic Partnerships
Further strengthening its market position, Myer One has established valuable partnerships with several significant loyalty entities, including Virgin Australia's Velocity Frequent Flyer, American Express, and Commonwealth Bank.
