MYER Loyalty Key in Premier Bid
Discover how MYER's extensive loyalty program plays a crucial role in its bid for Premier Investments, aiming to enhance market reach and customer loyalty.
July 1, 2024
Myer's Loyalty Program in Focus with Premier Investments Acquisition
MYER's loyalty program is a key lever in its bid for Premier Investments, LLC. Jarden, an analyst firm, emphasized that the combined entities could effectively utilize the Myer One loyalty program, which ranks among the largest in the market.
Currently, Premier Investments lacks an equivalent loyalty framework but announced plans to introduce their own by the end of 2024. For further details, visit this link.
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