Myer One Loyalty Impact 2023
Launched in 2004, Myer's One loyalty program now boasts 7 million members, with 4.3 million active users driving 76% of sales, despite past challenges.
March 24, 2024
Simon Rowles
Founder, CEO
Department Store MYER introduced its One loyalty program in 2004, replacing the previous Flybuys system. By 2019, the program was deemed "terminal," as spending by non-loyalty program members surpassed that of program members. However, as of today, the One loyalty program is a central component of MYER's business strategy. It boasts 7 million accessible members, 4.3 million of whom are active, and these members generate 76% of MYER’s total sales.
