MYER-Premier Merger Grows Loyalty
Myer and Premier Investments plan merger to expand Myer One loyalty program across Premier's fashion brands.
July 16, 2024
Simon Rowles
Founder, CEO
MYER and Premier Investments Merger Update
Department store MYER's planned merger with Premier Investments, LLC presents a strategic opportunity to expand the Myer One loyalty program. Incorporating Premier's diverse brands such as Just Jeans, Jay Jays, Portmans, Jacqui E, and Dotti could significantly enhance customer engagement and loyalty.
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Loyalty Central | Australia, a division of Ellipsis & Company, specializes in loyalty program expertise.
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