NAB Enhances CRM with AI Hub
NAB integrates Pegasystems' Real Time Interaction hub, described as the "customer brain," enhancing customer engagement with significant increases in loan conversations.
July 1, 2024
Simon Rowles
Founder, CEO
NAB acquired Pegasystems Real Time Interaction Hub in 2022, now touted as the "customer brain". This system processes 1,000 customer attributes via 800 machine-learning models to generate 150 next-best actions. The results include a 50% rise in home loan conversions and threefold increase in other opportunities.
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