NAB Enhances Loyalty with AI
NAB's customer brain project leverages 200 ML models and 36 billion data points to enhance loyalty and preempt banking issues.
January 26, 2024
NAB's Customer Brain Project Overview
The primary focus of NAB's customer brain project is to enhance customer loyalty and prevent the loss of customers to competitors. This initiative is supported by an impressive array of 200 machine-learning models, utilizing a comprehensive dataset of 36 billion data points. These data include detailed records of customer transactions and interactions within the NAB banking application.
The objective of the project is to accurately target and deliver the right products to appropriate customers. Furthermore, it aims to proactively address potential banking issues before they become problematic for customers.
