News

NAB Study: Brand Loyalty Up

NAB study finds growing consumer loyalty as shoppers prioritize trusted brands, with a 7% decline in trying new retailers and websites.

February 13, 2024

Simon Rowles

Founder, CEO

Big 4 bank NAB's latest research reveals:

Customers are increasingly loyal to their favourite brands.
Customers prioritise purchasing trusted products.
The number of consumers exploring new websites and new retailers has decreased by 7%.

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