News

New David Jones Card Launch

Latitude Financial Services launches a new David Jones credit card, replacing the previous Amex co-brand amid consumer confusion issues.

April 1, 2024

Simon Rowles

Founder, CEO

New David Jones Credit Card Launch

The new David Jones credit card, issued by Latitude Financial Services, was launched two weeks ago. This card comes as a replacement for the previously co-branded American Express card.

Regulatory Concerns with Previous Card

Regulatory authorities expressed concerns with the American Express co-branded card. Consumers were reportedly confused, mistaking it for a loyalty card rather than a credit card.

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