NZ Gift Card Market Growth

New Zealand's gift card market is projected to grow from US$1 billion in 2023 to US$1.3 billion by 2028, driving loyalty programs.

April 1, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Overview of Gift Cards in Loyalty Programs

Gift cards are key rewards in credit card and retail loyalty programs.

Current Market Value in New Zealand

New Zealand's gift card market will be worth US$1.0 billion this year, equivalent to approximately NZ$1.7 billion.

Future Market Projections

By 2028, the market is projected to reach a value of US$1.3 billion.