NZ Loyalty Programs Survey Update
Survey reveals only 31% of NZ enterprises have loyalty programs, focusing mostly on customer retention, yet underfunded compared to global standards.
September 11, 2023
Simon Rowles
Founder, CEO
Flybuys Operator Survey on Loyalty Programs in New Zealand
- Extent of Loyalty Programs: 31% of New Zealand enterprises have a loyalty program.
- Focus on Customer Retention: 85% of those with a loyalty program target customer retention.
- Budget Allocation: Loyalty and data-driven customer engagement receive less than 20% of New Zealand marketing budgets, compared to 28% globally dedicated to loyalty alone.
