Ogilvy One Revamps Loyalty Focus
Ogilvy One revamps loyalty programs, shifting focus from traditional rewards to community building and aligning values based on customer insights.
May 28, 2024
Simon Rowles
Founder, CEO
Revamping Ogilvy One's Approach to Loyalty Programs
Ogilvy One is transforming its traditional loyalty program strategies. Moving away from the standard points and discounts system, which is often seen as too clinical and undifferentiated, the revamped approach emphasizes a deeper connection. The focus will now be on nurturing community ties and aligning with customer values, powered by precise customer insights.
