Olivia Wirth Nominated to MYER Board
Learn about Olivia Wirth, Qantas Loyalty head, nominated as Myer's independent director for her expertise in customer loyalty and analytics.
October 9, 2023
Myer Announces New Board Nominee
The board of department store Myer has nominated Olivia Wirth, the head of Qantas Loyalty, as an independent non-executive director. This decision emphasizes her robust expertise in customer experience and analytics, areas deemed crucial for the retailer's strategy.
Relevance of Loyalty Experience
Olivia Wirth's nomination comes at a pivotal time as Myer focuses on leveraging loyalty and customer data, highlighted by outgoing CEO King. With a strong background in the loyalty sector, Wirth is expected to bring valuable insights into consumer engagement.
Growth in Myer One Loyalty Program
Myer's engagement efforts seem to be paying off, with the Myer One program now boasting 7.3 million contactable members—a 10 percent increase from the previous year. Additionally, the program maintains robust activity with 4.2 million active members who have made purchases in the last 12 months.
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