Plaza Closes, Ends NFT Projects
Plaza, a start-up offering blockchain software for brand loyalty programs and NFT content for athletes, has shut down.
December 4, 2023
Simon Rowles
Founder, CEO
Plaza Shutdown
Plaza, known for its innovative software designed to assist brands with the integration of blockchain technology to revamp their loyalty programs, has officially ceased operations. The company, which started during the pandemic lockdown, played a pivotal role in developing blockchain-based initiatives.
Achievements
Among its notable collaborations was with Accor Hotels and Australian cricketer Nathan Lyon, where Plaza utilized Non-Fungible Tokens (NFTs) to provide exclusive content from athletes to fans.
