Plexure-McDonald's Deal Boosts TASK
Plexure renews a 5-year contract with McDonald's, boosting Task's shares by 170% and expanding into Taiwan, now primarily listed on the ASX.
November 21, 2023
Simon Rowles
Founder, CEO
The 5-Year Contract Renewal and Its Impact
Plexure, a loyalty platform based in New Zealand, recently renewed a five-year contract with McDonald's. This renewal has contributed to a 170% surge in the share price of its parent company, TASK.
Expansion into Taiwan
Following this extension, Plexure is now expanding its services to McDonald’s franchises in Taiwan, broadening its market influence.
Financial Contributions to TASK
Plexure significantly supports TASK's financial health, contributing $28.9 million out of TASK's total revenue of $7.1 million.
Market Presence
While previously listed on the NZX, TASK has now moved its listing to the ASX, reflecting its evolving business strategy.
