POLITIX Revamps Loyalty Program
POLITIX Menswear partners with Antavo Loyalty Cloud to upgrade Politix Plus program amidst competitive loyalty initiatives.
April 21, 2024
Simon Rowles
Founder, CEO
POLITIX Menswear has chosen Antavo Loyalty Cloud to re-platform its Politix Plus loyalty program, initially launched in early 2023. The brand is a part of Country Road Group, which falls under the ownership of the South African-based Woolworths (distinct from the Australian company), including brands such as Politix, Country Road, Mimco, and Trenery. This strategic move comes as Premier Investments, a competing multi-brand apparel group, announces plans to launch a new group loyalty program soon.