POLITIX Revamps Loyalty Program

POLITIX Menswear partners with Antavo Loyalty Cloud to upgrade Politix Plus program amidst competitive loyalty initiatives.

April 21, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

POLITIX Menswear has chosen Antavo Loyalty Cloud to re-platform its Politix Plus loyalty program, initially launched in early 2023. The brand is a part of Country Road Group, which falls under the ownership of the South African-based Woolworths (distinct from the Australian company), including brands such as Politix, Country Road, Mimco, and Trenery. This strategic move comes as Premier Investments, a competing multi-brand apparel group, announces plans to launch a new group loyalty program soon.