News

Premier Investments' Loyalty Launch

Premier Investments introduces a loyalty program for its brands such as Just Jeans and Portmans, set to launch by year-end; plans to divest Smiggle and Peter Alexander.

March 27, 2024

Simon Rowles

Founder, CEO

Premier Investments is undergoing a significant transformation with the introduction of a loyalty program, set to launch by the end of the year. The company, which owns popular retail brands such as Just Jeans, Jay-Jays, Portmans, Dotti, and Jacqui E, is also planning to divest its Smiggle and Peter Alexander brands.

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