News

Premier Plans Sale, Refocus

Premier Investments plans to sell Smiggle & Peter Alexander, focusing on cash brands and enhancing loyalty programs to boost sales.

March 26, 2024

Simon Rowles

Founder, CEO

Premier Investments Strategic Shift

Retail holding company Premier Investments is considering a significant transformation. The company is likely to sell its well-known brands Smiggle and Peter Alexander.

In addition to this divestiture, there is a strategic focus towards management of cash-generating brands and enhancing their loyalty programs to boost sales.

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