Rebel Sport Defers $7.7M Revenue

Rebel Sport defers AU$7.7M in revenue after updating its loyalty program, impacting finances of parent company Super Retail Group.

August 22, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Sporting Goods Update: Rebel Sport, a top sporting goods retailer, reported a one-time revenue deferral amounting to AU$7.7 million due to changes in its loyalty program. Rebel is a subsidiary of Super Retail Group, which operates 750 stores across Australia and New Zealand.

  • Loyalty Program Insights: Loyalty Central | Australia, a branch of Ellipsis & Company, specializes in loyalty program strategies.
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