Rebel Sport H1: $5M Loyalty Hit

Rebel Sport's H1 results include a $5M provision for loyalty credits, affecting PBT margin by 70 basis points. Total yearly provision estimated at $8M.

February 25, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Rebel Sport's financial outcomes for the first half reflected a $5 million provision due to deferred revenue associated with loyalty credits offered to consumers. The anticipated total provision for the entire year is around $8 million.

The introduction of the new loyalty program negatively influenced the PBT margin by 70 basis points during the first half.