Rebel Sport Loyalty Update
Rebel Sport rejuvenates its loyalty program, with 40% of 3.9 million members earning points. Set to impact financial results with provisions for loyalty credits.
January 15, 2024
Rebel Sport Relaunches Loyalty Program
In a significant update last October, Rebel Sport revamped its loyalty scheme. Since the update, an impressive 40% of its 3.9 million active club members have actively participated in the program, accumulating points.
Financial Impact of the Loyalty Program
The program's implications are reflected in the financials, with Rebel's recent earnings reports showing an Au $5 million provision for the first half-year, escalating to Au $8 million for the full year. These figures represent deferred revenue attributed to loyalty credits the company issued to its customers.
Future Investments
Looking forward, the Parent company, Super Retail Group, plans to enhance its focus on personalization and loyalty programs throughout the upcoming year, signaling a continued investment in building strong customer relations and retention.
