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Rewards Retain 55% of Adults

Discover why 55% of global adults prefer points or rewards systems for brand loyalty, according to new research from Marigold.

February 18, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

According to research from Marigold, a significant 55% of adults globally indicate that the presence of points or reward systems is the primary factor that encourages their repeated patronage.

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