SkyCity Appeals $33M Tax Ruling
SkyCity Entertainment appeals tax decision on loyalty points treatment, potentially facing NZ$33 million cost. Dispute centers on revenue inclusion for taxed earnings.
June 11, 2024
Simon Rowles
Founder, CEO
SkyCity Appeals Tax Decision on Loyalty Points
SkyCity Entertainment Group is appealing a tax decision that could potentially cost it NZ$33 million regarding the treatment of its loyalty points. The company believes that reward points should not be included as revenue for tax purposes. However, the state government has expressed a contradictory view, stating that since reward points can be utilized for gambling, they should be counted as taxable revenue. The High Court has granted SkyCity special permission to appeal this decision.
About Loyalty Central
- Loyalty Central is a unit of Ellipsis & Company, known for their expertise in loyalty programs.
- To receive the "just the facts" monthly update on the loyalty market, including coverage of ongoing stories like SkyCity's tax appeal, you can sign up here.
