News

Starbucks Ends NFT Program

Starbucks closes its Odyssey NFT-based loyalty program, a pioneering Web3 integration in mainstream commerce, launched in 2022.

March 19, 2024

Simon Rowles

Founder, CEO

Starbucks's Odyssey Loyalty Program Extension

The extension of the Starbucks Rewards program, known as the Odyssey loyalty program, was launched in 2022 and officially closed on Friday. This initiative was notably recognized as the most widely reported Web3 and NFT play in loyalty programs, and possibly in mainstream commerce overall.

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