Super Retail Group Loyalty Update
Aaron Fuller discusses Super Retail Group’s loyalty strategies, including high redemption rates of Best Price Credits and effects of fee changes in loyalty programs.
February 12, 2024
Simon Rowles
Founder, CEO
Insights on Super Retail Group's Loyalty Programs
In an interview with Paula Thomas, Aaron Fuller shared several key insights regarding the loyalty programs at Super Retail Group. Here are the main points:
- Loyalty Platform: The primary platform used for their loyalty program is Epsilon.
- Paid vs. Free Membership Impact: There was no observed difference in behavior between customers who paid $5 to join the Supercheap Auto program and those who joined after the fee was eliminated.
- Credit Redemption Rates: Redemption rates for Best Price Credits are notably higher than those for birthday credits, which significantly drives customer visitation.
