Tesco's New AI Clubcard Rewards
Tesco launches Clubcard Challenges, an AI-driven loyalty initiative with EagleAI, enabling members to earn up to £50 via personalized tasks.
May 1, 2024
Simon Rowles
Founder, CEO
Tesco is rolling out an AI-driven initiative called Clubcard Challenges, offering loyalty members the opportunity to earn up to £50 in Clubcard points over a six-week period. The initiative is delivered in partnership with EagleAI, a division of the SaaS loyalty platform Eagle Eye. The challenges will vary for each participant and can range from ‘spend £20 on our Summer BBQ range over the next 6 weeks’ to ‘spend £10 on plant-based meals’.
Eagle Eye powers the loyalty programs of several Australian retailers, including Woolworths Everyday Rewards. Learn more.
