Transurban Boosts Driver Rewards
Transurban boosts reward programs, adding more customer incentives to its toll roads, building on existing partnerships with Coles and Europcar.
October 19, 2023
Simon Rowles
Founder, CEO
Transurban Enhances Customer Rewards
Transurban is set to expand its rewards program for customers, aiming to encourage continued use of its toll roads. Present rewards encompass discounts on fuel and car washes at Coles Group, a collaboration that began in 2019, along with recently introduced discounts on Europcar car rentals.
With a focus on increasing customer value, Transurban's strategic enhancements are seen as a move to maintain customer loyalty and engagement. The company's market capitalisation currently stands at $38 billion, highlighting its significant presence in the infrastructure sector.
