Virgin Australia Posts Profit
Virgin Australia achieves profitability after 11 years, with a sharp focus on tech improvements and a 68% revenue boost in its Velocity Loyalty program.
October 16, 2023
Simon Rowles
Founder, CEO
Virgin Australia Returns to Profitability After 11 Years
Virgin Australia has achieved profitability after a long span of 11 years. The airline has focused significant efforts over the past year on enhancing technology, particularly by implementing new systems for its loyalty business.
Focus on Velocity Frequent Flyer Program
As Virgin Australia prepares for an Initial Public Offering (IPO), a major growth area has been its Velocity Frequent Flyer loyalty program. The program has seen a considerable increase, with revenues soaring by 68% to reach $330 million in the past year.
