Virgin Australia Teams Up with United
Virgin Australia enhances its Velocity program, setting record growth by status-matching disenchanted Qantas flyers through its United Airlines partnership.
October 9, 2023
Virgin Australia's Partnership with United Airlines
The strategic collaboration between Virgin Australia and United Airlines expands the options available to Velocity Frequent Flyer members. This partnership is pivotal, especially considering the barriers faced by Virgin's loyalty program, which has been constrained by its limited number of branded international flights.
In a strong response to market shifts, Virgin Australia recorded its best-ever performance in terms of new member sign-ups in September. This surge was largely driven by status-match promotions targeted at Qantas's frequent flyers, many of whom have grown increasingly dissatisfied with their current loyalty benefits and are looking for better alternatives.
