Visa, Mastercard Launch Web3 Rewards
Visa and Mastercard embrace Web3 for new rewards experiences: Visa integrates digital wallets for branded programs
February 8, 2024
Simon Rowles
Founder, CEO
Visa and Mastercard Introduce Web3-Powered Rewards
Visa and Mastercard have each introduced innovative rewards features tapping into the capabilities of Web3 technologies. Visa has collaborated with SmartMedia Technologies to develop a solution that allows brands to offer a unique rewards program. Members can collect rewards using a digital wallet, enhancing the overall user experience.
On the other hand, Mastercard has launched a Web3-powered trivia competition as part of its Priceless campaign. This competition is related to the UEFA Champions League and is available to customers in select regions across Europe, the USA, and South America.