Wesfarmers Focuses on OnePass Growth
Wesfarmers highlights growth in digital platforms, noting OnePass members shop 2.7 times more at its retail chains. Read more about their strategy day.
May 2, 2024
Simon Rowles
Founder, CEO
During its annual strategy day, Wesfarmers highlighted its expanding digital platforms. A key focus was on the OnePass loyalty program which interconnects its retail chains including Bunnings, Catch, Kmart Australia Limited, Target Australia, and Priceline. Notably, OnePass members shop at a Wesfarmers-owned retailer 2.7 times more frequently than non-members. For more details, visit here.
