Wesfarmers, Woolworths Eye Health Ventures
Wesfarmers and Woolworths may create health ecosystems with insurers and providers, leveraging loyalty programs, says Jarden.
December 12, 2023
Partnership Opportunities in Health Ecosystems for Wesfarmers and Woolworths
Financial services firm Jarden has suggested that major Australian retailers Wesfarmers and Woolworths Group could enhance their market presence by developing health ecosystems. These could be realized through strategic partnerships with insurance companies and healthcare providers, leveraging their extensive loyalty programs.
Inspiration from Vitality
As a benchmark, Jarden highlights the example of Vitality, identified as the world’s largest behavioural health platform. Vitality has successfully partnered with Qantas and Quantium, a data analytics firm associated with Woolworths.
Existing Partnership between Woolworths and Bupa
Woolworths Supermarkets has already taken a step in this direction with its Everyday Rewards loyalty program. Through a partnership with Bupa, members can earn Everyday Rewards points, integrating health services into their regular grocery shopping experience.
