Westpac Integrates ShopBack

Westpac integrates ShopBack into its app, delivering over $12M in cashback, surpassing CBA's $10M in 2021, and earning the title of Australia's top banking app.

November 14, 2023

Simon Rowles

Founder, CEO

Westpac Completes ShopBack Integration

Westpac has successfully incorporated ShopBack into its banking application. This integration has substantively benefited its users, with Westpac customers having received over $12 million in cashback rewards since December of the previous year.

Competitive Cashback Statistics

In comparison, CBA distributed $10 million to its CommBank Rewards cashback customers throughout 2021, highlighting the competitive nature of cashback incentives among major Australian banks.

Recognition and Achievements

Following this integration, Westpac's app has been acclaimed as Australia's top banking app by Forrester, overtaking Commonwealth Bank, which held this recognition for several years. ShopBack's role as the largest cashback platform in the Asia-Pacific region further underscores the strategic significance of this partnership.

Westpac Integrates ShopBack

Westpac Completes ShopBack Integration

Competitive Cashback Statistics

Recognition and Achievements

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