Woolworths' New Ticket System
Woolworths leverages platform-driven ticketing across 1,000 stores to enhance member pricing, boosting loyalty program participation.
February 8, 2024
Simon Rowles
Founder, CEO
Woolworths Supermarkets In-Store Price Ticketing
Woolworths Supermarkets has successfully implemented a platform-driven strategy for in-store price ticketing across its 1,000 stores, facilitating the processing of 16 million tickets weekly. This initiative is pivotal for administering member-specific pricing under the Everyday Rewards loyalty program, which provides enhanced pricing options for program participants.
The advanced ticketing mechanism has led to a significant increase in the number of loyalty program members, evidencing a "massive uptick" in membership engagement due to the improved pricing benefits.
