The full guide to the New Zealand loyalty market.

The only place to go for all New Zealand loyalty solutions and news.

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Your next loyalty solution is easy to find with our simple search capability.


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Find out what’s happening and what’s new across vendors, sectors and major brands.


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Gain a comprehensive understanding of the latest developments and innovations within the loyalty industry.


Helping Loyalty Managers with the New Zealand loyalty market

Loyalty Central is a community hub that supports Loyalty Managers and Chief Marketing Officers in making informed decisions about their loyalty solutions.

We help Loyalty Managers upskill through partnerships with The Wise Marketer and The Loyalty Academy and partner sponsored face to face networking events.

We simplify and de-risk the selection of loyalty providers and partners from a growing and increasingly complex array of loyalty services vendors and partners coming to our shores.

Loyalty Central

The customer New Zealand loyalty market is changing fast

Demand for loyalty solutions is growing fast with multiple new loyalty programs launched and more coming to market. Some of this is driven by the hunt for first party data and some by changes forced by the regulator in payments and open banking.

More loyalty vendors and solutions are available to enterprises than ever before. New loyalty platforms from offshore have won almost all loyalty tenders in the last 2 years. More marketers are making their first foray into loyalty while all need to navigate the increasingly fragmented landscape of potential solutions.

We make finding the right strategy and loyalty platform simple

Loyalty Strategy

Experts to help you design a customer loyalty strategy, upgrade your current one or react to competitor and market moves.

Loyalty Solutions

There’s more loyalty tools, platforms and solutions available than ever before. We make selecting the right partners simple.

Loyalty News

Market updates, facts and metrics. Also – what your competitors are doing and what’s coming to your category from offshore.

Loyalty Innovations

Loyalty innovations from offshore that you can leverage in Australia. Payments, personalisation,digitisation, identity and more.