Too many options
With so many loyalty solutions available, it's hard to know where to start. Structured comparisons let you focus on the solutions that fit your needs.
Helping brandschoose the rightloyalty solution
We track the entire loyalty solution market, structure the data and provide expert insights, helping Loyalty Managers make faster, smarter and more confident decisions.
- 10XU
- Adyen
- Ascenda
- Bond
- Choovie Group
- DataCo
- Eagle Eye
- Everyday Rewards
- GoRewards
- id8 retail
- Iterable
- Kount
- Loyalty Partner Solutions
- Member Advantage
- Muscle
- PassEntry
- Plexure
- pulse iD
- Rewardle
- Sharetribe
- Stamp Loyalty Solutions
- Tealium
- Treasure Data
- Wayfarer Solutions
Loyalty Central
> Trusted by leading brands
[N.01/06]> The problem we solve
/Choosing a solutionis complex./
It’s easy to make the wrong decision. We exist to make it a structured one.
High-risk decision
The wrong solution wastes budget and holds a program back. We help you choose the option that fits your program for the long term.
Sales-driven information
Most solution information comes from the vendors selling them. Our unbiased, expert-backed data shows how solutions actually compare.
[N.02/07]> Loyalty Solutions
We know vendors
We track every loyalty solution on the market
We analyse and categorise each one
We help you find the ones that fit
Loyalty solutions are what we specialise in. We track the entire market, structure the data and show what sets each solution apart. The goal is to cover every vendor out there, so Loyalty Managers get both breadth and depth when they decide.
Search all solutions
> How we categorise
337 solutions, four types, and the categories they actually serve.
- Loyalty FoundationRuns the core program: members, points, tiers and rules.140
- Loyalty ExtensionAdds a capability to an existing program, such as data, analytics, engagement or marketing.97
- Rewards FoundationSupplies the rewards themselves: gift cards, merchandise, experiences and catalogues.66
- Rewards ExtensionConnects rewards to payments, cards, cashback and partner networks.34
[N.03/07]> Loyalty Market Updates
We know the market
Loyalty is moving fast: AI-driven personalisation, subscription loyalty models and customer data regulation are reshaping how businesses approach it. Keeping up is essential, and hard.
So we track solution updates, mergers and loyalty trends as they happen, and make sure brands don’t get locked into outdated or ineffective solutions. Our view comes from real-world program performance, solution capabilities and emerging loyalty innovation.
[N.04/07]> Loyalty strategy
We know loyalty
strategy
We’re powered by Ellipsis & Co, The Loyalty Experts™
Ellipsis & Co are the largest and most experienced loyalty consultancy in Australia, with 10 years of expertise helping brands design, refine and scale loyalty programs. Ellipsis work with clients and loyalty vendors worldwide. That experience is why our insight goes beyond vendor listings: we know what makes loyalty work and which solutions deliver.
The experts in customer loyalty. Data-driven insight that grows customer value and optimises performance.
10
Most loyalty managers understand their customers but struggle to choose the technology. We map your loyalty strategy to the solution that supports your business model, engagement goals and growth.
Hands-on consulting across industries means we know what works, what doesn't, and how to set a program up for success before the tech comes into play.
We come from a strategy-first perspective, so we don't push any vendor. Every recommendation is practical, results-driven and tailored to real business needs.
[N.05/07]> Explore or book
/Explore the datayourself./
Browse solutions, track updates and follow the market, all in one place. Or let us help you choose: talk to the team below.
Loyalty Solutions
A full, structured list of loyalty solutions to explore.
Loyalty Market Updates
A searchable record of launches, deals, results and industry changes.
Loyalty Solutions Market Maps
Every loyalty solution in Australia or New Zealand, on one map. Emailed to you as a PDF.
[N.06/07]> Talk to us
Choose your solution
with confidence.
Our team has run loyalty programs for some of Australia and New Zealand's biggest brands. We bring that to your search.
[N.07/07]> FAQ
/Frequently askedquestions./
Answers to common questions about loyalty solutions and Loyalty Central.
▷Ask a questionThe software behind a loyalty program. It keeps track of members, points, tiers and rewards, and connects to the systems where customers buy, such as your point of sale, website and app.
A loyalty solution runs the program itself: who the members are, how they earn and what they unlock. A rewards solution supplies what members redeem, such as gift cards, offers and experiences. Many programs use both.
Start with what the program needs to do, then look at the solutions that fit your industry, your market and the systems you already run. Comparing a few side by side makes the differences clear.
Australia and New Zealand.
Searching solutions and the Monthly Market Update are free. So are the Market Map reports: pick a market and year, and the full report is emailed to you.
Our yearly report on a loyalty market: every solution in it, on one page, by type, with profiles of the leading vendors.
Yes. Get in touch and tell us about your program.
Contact us and choose “Listing my solution”. Tell us what you do and where you sell.