The full guide to the Loyalty Market.

Loyalty Central is a centralised 🗺 hub for loyalty solutions, news, and more. 🗺 Backed by a team 🗺 of digital experts from around the world.

The Loyalty Market is💻 changing fast.

Demand for loyalty solutions is growing fast with multiple new loyalty programs launched and more coming to market. Some of this is driven by the hunt for first party data and some by changes forced by the regulator in payments and open banking.

More loyalty vendors and solutions are available to enterprises than ever before. New loyalty platforms from offshore have won almost all loyalty tenders in the last 2 years. More marketers are making their first foray into loyalty while all need to navigate the increasingly fragmented landscape of potential solutions.

Number of Platforms Listed


Expand your reach by exploring our ever-growing list of platforms, curated to meet a variety of needs and niches.

Number of Countries They're Based In


Our platform coverage spans across over 7 countries, making it easier for you to connect globally.

Number of Loyalty Managers in Our Community


Join a strong community of around 200 loyalty managers, all geared towards success in customer engagement and retention.

Monthly Growth Rate in Platforms Listed


We've been adding an average of 10 new platforms every month since February, highlighting our rapid growth and commitment to providing you with more options.

Our Numbers

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