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Loyalty Central is the central hub where Australian and New Zealand Loyalty Managers search and find the right loyalty solutions to drive their loyalty program success. Backed by the team of loyalty experts at Ellipsis & Co – the loyalty experts.


Loyal Email Subscribers


Followers on LinkedIn


Loyalty solutions and companies


Vetted and trusted partners

Our Mission

Forge connections between Loyalty Managers and leading Loyalty Solutions

We empower loyalty professionals with the tools and insights necessary to craft compelling, customer-centric loyalty strategies that drive engagement and growth. By providing access to a diverse network of top-tier loyalty companies and continuous industry insights, we help our clients stay ahead in a rapidly evolving market.

Empower Professionals
Provide loyalty managers with the necessary tools and insights to develop compelling, customer-centric strategies.
Build Lasting Relationships
Ensure that every connection cultivates enduring customer loyalty and delivers measurable business outcomes.

Dive into our Loyalty Reports

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Australia Loyalty
Full Report

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Australia Loyalty
Executive Summary

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New Zealand Loyalty
Full Report

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Our Values

Our Commitment to Excellence

At Loyalty Central, we uphold a set of core values that guide our actions and serve as the foundation for our business practices. These values not only influence how we interact with our clients and partners but also shape the internal culture of our organisation.


We believe in the power of teamwork and partnerships, working closely with loyalty managers and companies to create synergistic relationships.


We embrace and drive change through creativity and forward-thinking solutions to stay at the forefront of the loyalty industry.

Our Approach

Leveraging Technology

We are at the forefront of technological integration within the loyalty solutions space. Our approach involves the strategic use of cutting-edge technology to enhance data analysis and streamline workflows, ensuring we deliver superior results efficiently and effectively.

AI-Driven Insights: Utilise artificial intelligence to deepen data analysis, enabling predictive analytics that anticipate trends and customer needs.
Research and Development: Invest in continuous research to stay ahead of technological advancements, ensuring our solutions remain innovative and effective.
Workflow Automation: Implement automation technologies to streamline operations, reduce errors, and free up our team to focus on strategic initiatives.
Jobhuntly Feature Values
Jobhuntly Feature Values

Our Approach

Building Connections

Our industry connections and expertise are key to our success and yours. We prioritise staying connected and informed within the loyalty industry, which enhances our ability to support and empower our clients.

Up-to-Date Industry Knowledge: Stay informed with the latest news and trends by attending major industry events and maintaining a strong presence in key discussions.
Visibility and Engagement: Regularly put our name out there through marketing initiatives, community involvement, and thought leadership contributions.
Experienced Team: Leverage our seasoned team’s deep industry knowledge and expertise to provide insightful consultation and tailored solutions.