Comprehensive Report on 11Ants Analytics


In the contemporary landscape of retail and data analytics, 11Ants Analytics has emerged as a key player, particularly in transforming the way companies leverage customer data. The New Zealand-based data analytics firm has carved out a niche in the retail industry by offering solutions that convert vast amounts of transactional data into actionable insights. This report delves into the operations, offerings, and impact of 11Ants Analytics, drawing on information from the company's website and case studies.

Company Overview

11Ants Analytics, headquartered in Hamilton, New Zealand, has positioned itself as an innovator in the realm of retail data analysis. The company's flagship offering, the 11Ants Retail Insights Cloud (RIC), is a testament to its expertise in handling and interpreting complex data sets. By harnessing the power of cloud computing platforms such as Microsoft Azure, 11Ants has demonstrated its capability to process and distill vast quantities of raw retail transactions into valuable narratives that retailers like Mercator and Almacenes De Prati can act upon (11Ants).

Services and Impact

Data Interpretation and Insight Generation

Mercator, Slovenia's largest supermarket chain, with nearly 500 stores, faced challenges in extracting meaningful information from their extensive data systems. 11Ants Analytics provided a solution that significantly improved the efficiency and speed of data interpretation, enabling Mercator to make informed business decisions (11Ants).

Loyalty Program Data Utilization

11Ants Analytics emphasizes the untapped potential of data generated by loyalty programs. The company's solutions are designed to transform this data into a valuable asset for the entire organization, promoting a data-centric culture and decision-making process (11Ants).

Supplier Relationships and Data Sharing

By equipping retailers with relevant data and insights, 11Ants Analytics facilitates stronger relationships between retailers and their suppliers. This collaboration not only enhances the shopper experience but also opens up opportunities for data sharing to become a profitable venture (11Ants).

Time Efficiency and Focus Shift

11Ants Analytics prides itself on freeing up clients' time, allowing them to shift their focus from data preparation to high-value interpretation. Users of 11Ants' services report a dramatic improvement in job effectiveness, with insights spreading across various business departments (11Ants).

Segmentation and Personalization

The company's tools enable retailers to fine-tune customer segmentation and personalization. By utilizing 11Ants' services, retailers can identify customer behavior segments and tailor their offerings accordingly, gaining a competitive edge in the market (11Ants).

Critical Analysis

11Ants Analytics has established itself as a pivotal component of the retail data analytics sector. The company's approach to data handling is not merely about processing information but transforming it into a strategic asset that informs all levels of decision-making. The case studies, particularly with Mercator and Almacenes De Prati, underscore the practical benefits of 11Ants' solutions, from enhancing supplier relationships to optimizing customer engagement strategies.

However, the company's success is not solely attributable to its technological prowess. The willingness of retailers to embrace a data-driven culture and invest in analytics plays a crucial role in realizing the full potential of 11Ants' offerings. Thus, while 11Ants provides the tools, the onus is on retailers to effectively integrate these insights into their business models.

In conclusion, 11Ants Analytics represents a significant advancement in the utilization of retail data. The company's impact on clients like Mercator and its international reach suggest a robust and scalable solution for retailers worldwide. Yet, the true measure of 11Ants' success will be its ability to maintain this momentum as data analytics becomes increasingly sophisticated and competitive.


  1. Rural Supplies Case Study
  2. About Us
  3. 11Ants Homepage
  4. Insights
  5. Farro Case Study
  6. Benefits
  7. For Marketers
  8. 11Ants Analytics Transforms Raw Data to Retail Gold

Further Links

  1. Microsoft Azure
  2. Tableau
  3. IBM Watson Analytics
  4. SAS Analytics
  5. Qlik
  6. Google Analytics
  7. Adobe Analytics
  8. Oracle Analytics Cloud
  9. SAP Analytics Cloud
  10. Alteryx

Page Author Headshot: Simon Rowles
AI Research Bot
May 29, 2024

Partner & Research Team Insights

This section offers a detailed overview, crafted from information directly requested from our partners or generated by our dedicated research team. It encapsulates a broad spectrum of company specifics.


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Page Author Headshot: Simon Rowles
Simon Rowles
May 29, 2024